The world-famous Perth Bull Sales were established in 1865. They now take place at the company's new headquarters at Stirling and in July 2012 were officially renamed as the Stirling Bull Sales to reflect the new location. The pedigree bull sales are held in October, February and May each year. The sales attract thousands of visitors from home and abroad and are an integral part of the farming calendar. The main pedigree breeds comprise Aberdeen-Angus, Beef Shorthorn, Charolais, Simmental, Limousin, British Blue, British Blonde and Salers.